The power of branding through video. I heard come across Esquivel Shoes but hadn’t really engaged with the brand - then 1 minute and 34 seconds later, I was hooked. I went on to read everything about the brand, the founder, the craftsmanship. I’ve still only got one pair of Esquivel boots but given they’re usually in the $350-700 price range, it’s mostly a sensibility thing. #BeBetter - Fan
